Medicaid Provider SpendingClaims paid 2018–2024 · HHS public file
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New Alternatives, Incorporated

New Alternatives, Incorporated was paid $18.31M by Medicaid between Jan 2018 and Jun 2024, across 1 billing code. Its largest line is H2019, therapeutic behavioral services, billed per 15 minutes — 100% of everything it billed.

33Billing provider infoNEW ALTERNATIVES, INCORPORATED
SAN DIEGO, CA 92123
33aNPI1023221470assigned 05/08/2007
28Total paid$18.31M
24GClaims89,303
24DCodes billed1
24AFirst – last monthJan 2018 – Jun 2024
Compared with peers

Next to other Adolescent and Children Mental Health Clinic/Center providers in California

Rank by total paid#9 of 77
Median peer was paid$1.54M
This provider vs. median12×

Peers share this provider's primary NPPES type and state. Size alone says nothing about billing quality: a big agency or a hospital system is expected to sit far above the median.

Auditor's notes

Automated statistical signals. Not evidence of fraud — how these are computed.

Single-Code Concentration100% of spending on code H2019 with only 1 total codes billed. Highly concentrated billing profile.
Box 24A · Dates of service

Paid by month

$0$200K$400K2018201920202021202220232024
Paid that monthNov–Dec 2024: claims still arriving when the file was cut, so these months run low for every provider
By year, as a table
YearClaimsPaid
201819,323$3.73M
201919,023$3.75M
202019,555$3.24M
202114,740$2.66M
20229,536$2.25M
20235,287$1.85M
2024incomplete1,839$850K
Box 24 · Service lines

What it billed for

CodeServiceShareClaimsBene. recordsPaid
H2019 Therapeutic behavioral services, billed per 15 minutesTherapeutic behavioral services, per 15 minutes 100% 89,303 13,667 $18.31M

Claims and beneficiary counts add up across code × month rows, so one patient seen every month counts many times. Rows with fewer than 12 claims are suppressed by HHS, so small lines can be missing.

From NPPES

Who's on the registration

Authorized officialBRUICH, MICHAEL (CEO)
Same official

Other billing entities under BRUICH, MICHAEL

Full network →
ProviderLocationPaid
New Alternatives, INC.Escondido, CA$10.25M
New Alternatives, IncorporatedChula Vista, CA$7.76M
New Alternatives, IncorporatedSan Diego, CA$7.23M
New Alternatives, INC.San Marcos, CA$3.83M
New Alternatives, IncorporatedSan Diego, CA$3.40M
New Alternatives, INC.Escondido, CA$205K

Matched on the authorized-official name exactly as entered in NPPES. A common name can match unrelated people.