Agency
Innovative Counseling INC
Innovative Counseling INC was paid $2.23M by Medicaid between Jan 2018 and Dec 2024, across 10 billing codes. Its largest line is 90837, psychotherapy session, about an hour — 69% of everything it billed.
33Billing provider infoINNOVATIVE COUNSELING INC
GREEN BAY, WI 54304
GREEN BAY, WI 54304
33aNPI1093869588assigned 01/22/2007
33bProvider typeCommunity/Behavioral Health Agency
28Total paid$2.23M
24GClaims52,559
24DCodes billed10
24AFirst – last monthJan 2018 – Dec 2024
Compared with peers
Next to other Community/Behavioral Health Agency providers in Wisconsin
Rank by total paid#65 of 179
Median peer was paid$988K
This provider vs. median2.3×
Peers share this provider's primary NPPES type and state. Size alone says nothing about billing quality: a big agency or a hospital system is expected to sit far above the median.
Box 24A · Dates of service
Paid by month
Paid that monthNov–Dec 2024: claims still arriving when the file was cut, so these months run low for every provider
By year, as a table
| Year | Claims | Paid | |
|---|---|---|---|
| 2018 | 7,666 | $165K | |
| 2019 | 8,980 | $235K | |
| 2020 | 7,607 | $260K | |
| 2021 | 7,359 | $343K | |
| 2022 | 6,609 | $404K | |
| 2023 | 6,965 | $399K | |
| 2024incomplete | 7,373 | $423K |
Box 24 · Service lines
What it billed for
| Code | Service | Share | Claims | Bene. records | Paid |
|---|---|---|---|---|---|
| 90837 | Psychotherapy session, about an hourPsychotherapy, 53 minutes with patient | 69% | 24,390 | 12,655 | $1.53M |
| 90833 | Psychotherapy, 30 minutes with patient when performed with an E&M service (add-on) | 15% | 10,187 | 7,901 | $326K |
| 99215 | Doctor's office visit, returning patient (complex)Prolong outpt/office vis | 11% | 5,653 | 4,247 | $242K |
| 99214 | Doctor's office visit, returning patient (more involved)Office or other outpatient visit for the evaluation and management of an established patient, moderate complexity | 3.3% | 3,909 | 3,229 | $73K |
| 90834 | Psychotherapy session, about 45 minutesPsychotherapy, 45 minutes with patient | 2.5% | 8,222 | 4,273 | $56K |
| 90791 | Psychiatric diagnostic evaluationPsychiatric diagnostic evaluation | <1% | 57 | 49 | $1K |
| 99205 | Prolong outpt/office vis | <1% | 52 | 42 | $1K |
| 90832 | Psychotherapy session, about 30 minutesPsychotherapy, 30 minutes with patient | <1% | 15 | 12 | $622.65 |
| 0364T | 0% | 37 | 15 | $0.00 | |
| 0365T | 0% | 37 | 15 | $0.00 |
Claims and beneficiary counts add up across code × month rows, so one patient seen every month counts many times. Rows with fewer than 12 claims are suppressed by HHS, so small lines can be missing.
From NPPES
Who's on the registration
Authorized officialTHOMAS, CYNTHIA (CLINICAL DIRECTOR)
| Provider | Location | Paid |
|---|---|---|
| Elder Aide Homemaker Services, LLC | Cleveland, MS | $2.46M |
Matched on the authorized-official name exactly as entered in NPPES. A common name can match unrelated people.