Medicaid Provider SpendingClaims paid 2018–2024 · HHS public file
Home › WI › Rhinelander › NPI 1396301784

Shoptikal LLC

Shoptikal LLC was paid $112K by Medicaid between Jun 2019 and Dec 2024, across 7 billing codes. Its largest line is 92014, Ophthalmological services: medical examination and evaluation, comprehensive, established patient — 54% of everything it billed.

33Billing provider infoSHOPTIKAL LLC
RHINELANDER, WI 54501
33aNPI1396301784assigned 05/12/2019
33bProvider typeOptometrist
28Total paid$112K
24GClaims3,785
24DCodes billed7
24AFirst – last monthJun 2019 – Dec 2024
Compared with peers

Next to other Optometrist providers in Wisconsin

Rank by total paid#57 of 412
Median peer was paid$7K
This provider vs. median17×

Peers share this provider's primary NPPES type and state. Size alone says nothing about billing quality: a big agency or a hospital system is expected to sit far above the median.

Auditor's notes

Automated statistical signals. Not evidence of fraud — how these are computed.

Entity ProliferationAuthorized official STEINHORST, RUSSELL controls 20+ related entities in our dataset. Read more
Box 24A · Dates of service

Paid by month

$0$2.0K$4.0K2018201920202021202220232024
Paid that monthNov–Dec 2024: claims still arriving when the file was cut, so these months run low for every provider
By year, as a table
YearClaimsPaid
2019410$10K
2020522$17K
2021720$22K
2022899$26K
2023755$22K
2024incomplete479$15K
Box 24 · Service lines

What it billed for

CodeServiceShareClaimsBene. recordsPaid
92014 Ophthalmological services: medical examination and evaluation, comprehensive, established patient 54% 1,618 1,429 $61K
92340 Fitting of spectacles, except for aphakia; monofocal 19% 1,116 1,037 $21K
92004 Ophthalmological services: medical examination and evaluation, comprehensive, new patient 16% 477 432 $18K
92250 5.8% 303 270 $7K
V2020 Frames, purchases 4.7% 189 169 $5K
V2100 Sphere, single vision, plano to plus or minus 4.00, per lens <1% 46 37 $964.08
92015 Determination of refractive state <1% 36 28 $270.16

Claims and beneficiary counts add up across code × month rows, so one patient seen every month counts many times. Rows with fewer than 12 claims are suppressed by HHS, so small lines can be missing.

From NPPES

Who's on the registration

Authorized officialSTEINHORST, RUSSELL (EVP & CFO)
Same official

Other billing entities under STEINHORST, RUSSELL

Full network →
ProviderLocationPaid
Shoptikal LLCOmaha, NE$1.95M
Shoptikal LLCSaint Cloud, MN$1.32M
Shoptikal LLCMount Pleasant, WI$1.14M
Shoptikal LLCOmaha, NE$987K
Shoptikal LLCLincoln, NE$853K
Shoptikal LLCBellevue, NE$670K
Shoptikal LLCGrand Island, NE$613K
Shoptikal LLCKenosha, WI$606K
Shoptikal LLCNorfolk, NE$527K
Shoptikal LLCLincoln, NE$525K
Shoptikal LLCMarshall, MN$487K
Shoptikal LLCMissoula, MT$445K
Shopko Stores Operating Co. LLCOmaha, NE$299K
Shoptikal LLCManitowoc, WI$290K
Shoptikal LLCMadison, WI$284K
Shoptikal LLCWaukesha, WI$276K
Shoptikal LLCRice Lake, WI$274K
Shoptikal LLCGreen Bay, WI$268K
Shoptikal LLCKalispell, MT$260K
Shoptikal LLCChippewa Falls, WI$247K

Matched on the authorized-official name exactly as entered in NPPES. A common name can match unrelated people.