Medicaid Provider SpendingClaims paid 2018–2024 · HHS public file
Home › NY › Brooklyn › NPI 1447601992
Agency

Direct Personal Care, INC

Direct Personal Care, INC was paid $20.62M by Medicaid between Mar 2018 and Dec 2024, across 2 billing codes. Its largest line is T1019, help at home with bathing, dressing and eating, billed per 15 minutes — 100% of everything it billed.

33Billing provider infoDIRECT PERSONAL CARE, INC
BROOKLYN, NY 11218
33aNPI1447601992assigned 06/27/2016
33bProvider typeHome Health Agency
28Total paid$20.62M
24GClaims144,172
24DCodes billed2
24AFirst – last monthMar 2018 – Dec 2024
Compared with peers

Next to other Home Health Agency providers in New York

Rank by total paid#386 of 851
Median peer was paid$15.00M
This provider vs. median1.4×

Peers share this provider's primary NPPES type and state. Size alone says nothing about billing quality: a big agency or a hospital system is expected to sit far above the median.

Auditor's notes

Automated statistical signals. Not evidence of fraud — how these are computed.

Single-Code Concentration100% of spending on code T1019 with only 2 total codes billed. Highly concentrated billing profile.
Box 24A · Dates of service

Paid by month

$0$200K$400K$600K2018201920202021202220232024
Paid that monthNov–Dec 2024: claims still arriving when the file was cut, so these months run low for every provider
By year, as a table
YearClaimsPaid
20183,917$469K
201913,234$1.82M
202017,600$2.36M
202119,849$2.69M
202226,590$3.75M
202332,195$4.84M
2024incomplete30,787$4.70M
Box 24 · Service lines

What it billed for

CodeServiceShareClaimsBene. recordsPaid
T1019 Help at home with bathing, dressing and eating, billed per 15 minutesPersonal care services, per 15 minutes, not for an inpatient or resident of a hospital, nursing facility, icf/mr or imd, part of the individualized plan of treatment (code may not be used to identify services provided by home health aide or certified nurse assistant) 100% 143,740 6,507 $20.56M
T1022 Contracted home health agency services, all services provided under contract, per day <1% 432 418 $61K

Claims and beneficiary counts add up across code × month rows, so one patient seen every month counts many times. Rows with fewer than 12 claims are suppressed by HHS, so small lines can be missing.

From NPPES

Who's on the registration

Authorized officialRABINOVICH, MARINA (PRESIDENT/OWNER)
Same official

Other billing entities under RABINOVICH, MARINA

Full network →
ProviderLocationPaid
Direct Assistant Program INC.Brooklyn, NY$7.56M
1ST Choice Adc INCBrooklyn, NY$3.35M
Healing Direct Care INCBrooklyn, NY$3.03M

Matched on the authorized-official name exactly as entered in NPPES. A common name can match unrelated people.