River Valley Counseling Center, INC

River Valley Counseling Center, INC was paid $64.88M by Medicaid between Jan 2018 and Dec 2024, across 23 billing codes. Its largest line is 90834, psychotherapy session, about 45 minutes — 50% of everything it billed.

33Billing provider infoRIVER VALLEY COUNSELING CENTER, INC
HOLYOKE, MA 01040

33aNPI1851444616assigned 01/18/2007

33bProvider typeMental Health Counselor

28Total paid$64.88M

24GClaims668,685

24DCodes billed23

24AFirst – last monthJan 2018 – Dec 2024

Compared with peers

Next to other Mental Health Counselor providers in Massachusetts

Rank by total paid#3 of 597

Median peer was paid$53K

This provider vs. median1,216×

Peers share this provider's primary NPPES type and state. Size alone says nothing about billing quality: a big agency or a hospital system is expected to sit far above the median.

Box 24A · Dates of service

Paid by month

Paid that monthNov–Dec 2024: claims still arriving when the file was cut, so these months run low for every provider

By year, as a table

Year	Claims	Paid
2018	58,639	$4.38M
2019	63,906	$5.37M
2020	95,741	$8.18M
2021	110,976	$10.43M
2022	119,642	$11.99M
2023	118,071	$12.97M
2024incomplete	101,710	$11.56M

Box 24 · Service lines

What it billed for

Code	Service	Share	Claims	Bene. records	Paid
90834	Psychotherapy session, about 45 minutesPsychotherapy, 45 minutes with patient	50%	380,665	170,275	$32.50M
H2019	Therapeutic behavioral services, billed per 15 minutesTherapeutic behavioral services, per 15 minutes	23%	79,809	8,954	$15.23M
90837	Psychotherapy session, about an hourPsychotherapy, 53 minutes with patient	8.5%	52,337	26,100	$5.55M
T1027	Family training and counseling for child development, per 15 minutes	3.8%	18,279	3,203	$2.48M
99214	Doctor's office visit, returning patient (more involved)Office or other outpatient visit for the evaluation and management of an established patient, moderate complexity	3.4%	28,640	26,950	$2.20M
90791	Psychiatric diagnostic evaluationPsychiatric diagnostic evaluation	2.2%	11,565	10,204	$1.43M
90832	Psychotherapy session, about 30 minutesPsychotherapy, 30 minutes with patient	1.9%	26,689	19,519	$1.24M
99213	Doctor's office visit, returning patient (routine)Office or other outpatient visit for the evaluation and management of an established patient, low complexity	1.6%	19,596	19,045	$1.06M
90887		1.6%	13,788	9,693	$1.02M
H0046	Mental health services, not otherwise specified	1.3%	19,274	11,548	$818K
90882		<1%	6,437	4,037	$407K
T1015	A visit at a community health center or clinic (one all-in rate)Clinic visit/encounter, all-inclusive	<1%	2,061	1,495	$286K

11 more codes

90792	Psychiatric diagnostic evaluation with medical services	<1%	2,585	$256K
90847	Family psychotherapy with the patient present, 50 minutes	<1%	2,012	$185K
H2012	Behavioral health day treatment, per hour	<1%	2,878	$170K
90833	Psychotherapy, 30 minutes with patient when performed with an E&M service (add-on)	<1%	582	$18K
90853	Group psychotherapy (other than of a multiple-family group)	<1%	479	$14K
99211	Office or other outpatient visit for the evaluation and management of an established patient, minimal severity	<1%	553	$8K
99212	Office or other outpatient visit for the evaluation and management of an established patient, straightforward	<1%	212	$7K
H0031	Mental health assessment, by non-physician	<1%	191	$3K
99404		<1%	12	$2K
90846	Family psychotherapy without the patient present, 50 minutes	<1%	13	$1K
99201		<1%	28	$961.68

Claims and beneficiary counts add up across code × month rows, so one patient seen every month counts many times. Rows with fewer than 12 claims are suppressed by HHS, so small lines can be missing.

From NPPES

Who's on the registration

Authorized officialSALCINES, JENNIFER (CREDENTIALING)